I’ve been an artist my whole life, ever since I was big enough to pick up a crayon I have always loved to draw and express myself. In particular, I have always loved drawing people, the human form has always fascinated me and I am always compelled to choose drawing people over any other subject.
I have over 5 years experience working as a designer in the retail industry at a national and international level. I have worked on various national campaigns, product launches, online sale events in conjunction with practical graphic design projects. My background is particularly tailored for eCommerce and design for online however my work often transcends these boundaries, and finds itself in physical print too.
ABDF2015 T-shirt Design Competition
In 2015 the Adelaide Belly Dance Festival launched for the very first time, and to celebrate the launch they held a competition for a Tshirt logo design to be sold at the event. The winner was determined as selected by a panel, with finalists determined via votes on Facebook. Though my entry made the final … Continue reading ABDF2015 T-shirt Design Competition
Branding and Identity – Kalikah Jade
A unique brand identity suite for bellydancer Kalikah Jade. Her most well known look evokes the imagery of peacocks and mermaids, but with a gothic undertone. It is with this imagery in mind the teal and black were chosen with the feature artwork as the hero for the design.
Campaign Design – Bek Kelly
I was recently contacted by the lovely Bek to create a suite for her to advertise her upcoming classes in Victoria. She was an absolute dream to work with and with only a couple of back and forth emails I was able to design something she was happy with! As part of a suite package … Continue reading Campaign Design – Bek Kelly
Campaign Design – Pole Position Fitness Studio
I’m very excited to be working with the team at Pole Position Fitness Studio in refreshing their online presence by creating brand-consistent marketing collateral. The campaign below is an example of my basic package, which includes an A4 poster plus matching Facebook event banner and Instagram imagery so you can communicate your offer or promotion … Continue reading Campaign Design – Pole Position Fitness Studio
During my time in the world of corporate design, I created many different assets for a huge number of clients! Campaigns I’ve worked on include with Afterpay, Microsoft, Google, Nintendo, Sony, and Activision-Blizzard. Below is a sample of some of my work I created during my time as a retail graphic designer.
Google Nexus 7 Launch Campaign
Asset design for Google Nexus launch campaign, including eDM design, homepage carousel design & small homepage tile design (not pictured).
Logo Design – Border Bellydance
One of my favourite things to work on with clients is illustration and logo design. I had previously worked with Samantha from Border Bellydance in producing marketing collateral for her annual Fire in the Belly Festival held in the Albury/Wodonga region. When she approached me with a ‘brief’ – which was a graphic made up … Continue reading Logo Design – Border Bellydance
Salam ya Raqs! Campaign Design
Queensland Bellydance Academy is Queensland’s premier bellydance school. The Academy’s directors, Nerissa and Ambyr are internationally recognised and awarded bellydance teachers, with extensive teaching and performance experience. Naturally I was thrilled when they contacted me about producing the campaign artwork for their gala show, Salam Ya Raqs! which included assets for both print and web. … Continue reading Salam ya Raqs! Campaign Design
Watercolour Invitation Suite
A dreamy combinations of pastels with a watercolour texture for a sophisticated and elegant invitation suite.